Humans make the best search engines - and the books, knowledge and expertise of Waterstones Bookshop are now at booklovers' fingertips. Waterstones Bookshop, the leading specialist UK high street book retailer, has launched its own online retail website offering a wealth of books and book knowledge and access to expert booksellers from Waterstone's book stores around the country.

The launch of Waterstones.com UK website gives customers the service, knowledge and genuine love of books that they have come to expect from Waterstone's specialist high street stores and provides a trusted alternative to Amazon.co.uk and other book sites.

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• AA Travel Insurance • Argos Catalogue Store • Kalidoscope • Crucial Technology - Memory for Servers, Desktop PCs and Laptops • John Lewis Wedding Insurance

Waterstones Bookshop mission is to be the leading bookseller on the UK high-street and online providing customers the widest choice of books, great value and expert advice from a team passionate about bookselling. Waterstone's aims to interest and excite its customers and continually inspire people to read and engage in books.

Now part of HMV Group, Waterstones Bookshop first opened in Old Brompton Road, London, in 1982 and currently trades from more than 300 stores, on high-streets and in shopping centres, and through numerous university campuses in the UK, Republic of Ireland and continental Europe, as well as on the Isle of Man, Jersey and the Isle of Wight.